Ask: Position Sprouts as the freshest grocery store.

Consumer Insight: Health-conscious people love the farm-to-table experience, but their modern-day lifestyles don't allow them to have their own garden/farm.

Brand Insight: Sprouts offers local produce and organic food from local farms.

Idea: Show that Sprouts is as close as you can get to having your own farm.

Line: Eat Like a Farmer

How Does It Live: Visuals of scenes in the kitchen/dinner table with farm elements. Suggest that you literally bring the farm home when you bring groceries home from Sprouts.