Six major brands and their business models of today were projected to the year 2030, and re-imagined to be as sustainable as they could be.
Brand Futures is a project we have undertaken to explore how some of today’s well-known brands might evolve and how consumers might interact with them. It’s entirely our own, independent view – not involving the companies we show as examples - intended to provoke discussion and illustrate opportunities.
The concepts demonstrate, in an engaging and design-led way, that today’s brands have the potential to develop in ways that are both commercially beneficial and supportive of sustainable lifestyles. They show that through brand-led innovation, brands can do this without diluting their uniqueness and core values.
I worked on this project with Dragon Rouge's Head of Sustainability Fiona Bennie and has been unveiled at Sustainable Brands London Conference on 28th November, by Dorothy McKenzie, an early advocate for sustainability, published author and director of Dragon Rouge London.
Press: FastCoExist, Popsop
applications: Six exhibition boards, an interactive website, four animations, shown at the Sustainable Brands 2012 London conference
- Displaying at the Sustainable Brands London Conference -
