Euro-5 Identity

TNK, a complex of petrol stations in Russia, set a new standard of realized fuel – Euro-5.
 Logo
A drop of water is a basic source of energy in nature that symbolizes the environment.

The light-trace, which goes beyond the medium, symbolizes an infinite way and technological effectiveness.

The refractions arising in a drop show the interrelation between ecology and technologies, they add some dynamics.
Stickers for the gas nozzles
The light-trace unites different mediums visually. The form of refractions in a drop illustrates advantages of fuel.
More difficult graphic images are designed by connection of basic elements (a drop and a light-trace).

Everything’s like in Nature!
——
Art-direction: Konstantin Groznov
Design: Dmitry Igoshin, Vladislav Likh, Igor Bondarenko
Illustrations: Dmitry Igoshin, Dmitry Rybin
Project Manager: Elena Chubina

Made in Nile
Euro-5 Identity
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10176
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Euro-5 Identity

TNK, a complex of petrol stations, set a new standard of realized fuel - Euro-5. We developed a graphic system which represents a new class to R Read more
616
10176
30
Published:

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