Nu Skin: Lather, Rinse, Repeat
PROJECT. Organic Social Media Campaign and Implementation
CLIENT. Nu Skin
ROLES. Creative Director, Social Campaign Strategist, Copywriter, Actress, Storyboarder, Graphic Designer
Nu Skin needed a campaign for their corporate organic social media channels that was multi-faceted: it needed to incorporate their shampoo product collection, explain their social corporate responsibility, and increase brand awareness by highlighting awards they have received.
My team and I came up with the campaign idea of “Lather, Rinse, Repeat”. We then integrated that idea with many other simple but meaningful habits repetition can create in life, with just a little bit of intention behind them.