Visual identity for the Cake Appreciation society at Norwich University College of the Arts. Cakes are presented as a treat and to celebrate special occasions so I incorporated this factor into the design and this shows versatility. In addition, the logo can be used on different baked goods using the curved shape as the base of the image. I created my own typography for the visual identity which is in a cursive style resembling piped icing.
BRIEF: Design a visual identity for the Cake Appreciation Society.
RESPONSE: To celebrate the spirit of sharing cake by featuring this within the logo and it can be applied for different celebratory occasions.