Objective/ The project was to design the conference materials for a hypothetical or actual design conference which was a challenge of Adobe live on Behance.net. This conference is a creative technology conference where students and aspiring professionals collide with the best minds in the industry.
Strategy/ The design process started with evaluating the logo, brand colors, fonts, visual directions and overall brand voice. My aim is to represent the creative environment that designers have brought from all the world together. Our logo concepts include the initial letters of conference name " D" letters and its combination to create the form of an eye. Eyes play an essential role for designers to develop their taste and strengthen their weaknesses. The color palettes used are based on Bauhaus school which are powerful and bold to make profound statements. The overall visual direction was based on geometric forms and letters to resonate the values of this conference.
Project Deliverables/ Logo/ Branding/ Poster/ Branding promo items
