Nimblejack, an Indianapolis based creative agency, hired us to create a holiday season animation for Indianapolis Power & Light (IPL). Their goal was to highlight a improvements made to IPL's power grid.
Tony May of Nimblejack handled art direction, while we provided character design, storyboards, an animatic and the final animation. Turn around was about a month and ran through the Thanksgiving holiday. To help hit our deadline, we contracted exterior background art and 3D elements to the multi-talented Cameron Bourquein.
The final product received a warm reception from IPL staff and was used both internally and on their social media accounts.
Several changes were made in response to the final storyboards. A suburban street replaced the power plant which was moved to a later point in the animation. The windmills were cut and a pipeline shot was added.