Nimblejack, an Indianapolis based creative agency, hired us to create a holiday season animation for Indianapolis Power & Light (IPL). Their goal was to highlight a improvements made to IPL's power grid.

Tony May of Nimblejack handled art direction, while we provided character design, storyboards, an animatic and the final animation. Turn around was about a month and ran through the Thanksgiving holiday. To help hit our deadline, we contracted exterior background art and 3D elements to the multi-talented Cameron Bourquein. 

The final product received a warm reception from IPL staff and was used both internally and on their social media accounts.
The final animation.
Several changes were made in response to the final storyboards. A suburban street replaced the power plant which was moved to a later point in the animation. The windmills were cut and a pipeline shot was added.
This animatic was created using storyboard sketches, a rough music cut, and a crude model of the character's walk cycle. It was key in locking the animation's timing, and made it apparent that we needed to cut a shot. The image of the pipeline was removed. Making the call at this stage saved both time and money.
Illustration for email and landing page which linked to the animation.
Animation: IPL Holiday Promotion
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Animation: IPL Holiday Promotion

Holiday animation for Indianapolis Power and Light on behalf of the marketing firm Nimblejack. We handled animation, character design, and storyb Read More
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