Leeds RAG Fashion Show is the most anticipated event on the Raising and Giving Society calendar. To commemorate its 10th year, the studio was invited to produce a new identity and direct the design material in a way that embraces the show's anniversary and the decennary theme.
The identity is formed of two logomarks — a primary mark that represents LRFS, and a secondary mark that symbolises the 10th anniversary. A tertiary mark was designed for the launch of the show's title: TIME·LESS. Numerically, the LRFS logomark is designed to be adaptable and its form derives from the infinity symbol, which mirrors the show's perpetual concept.
Deliverables include: banners, business cards, calendar, Geofilter, lanyard, leaflets, moving graphics, posters, programme and ticket designs.
Photography by Lucy R Jones
Show directed by Nicholas F Egunjobi and Jonathan Canizales
Logomark animation
LRFS and 10th Anniversary mark
10th Anniversary mark
Business card — printed on 298gsm recycled cotton
Calendar — Photography and art direction by Lucy R Jones; Styling by Jen S Lea; MUA and hair: by Gee Bedford; Models: Zara Shasore and Alex Alter
Calendar — Photography and art direction by Lucy R Jones; Styling by Jen S Lea; MUA and hair: by Gee Bedford; Model: Dom Cartledge
Calendar — Photography and art direction by Lucy R Jones; Styling by Jen S Lea; MUA and hair: by Gee Bedford
Calendar — Photography and art direction by Lucy R Jones; Styling by Jen S Lea; MUA and hair: by Gee Bedford; Model: Mini Iwahashi
Calendar — Photography and art direction by Lucy R Jones; Styling by Jen S Lea; MUA and hair: by Gee Bedford; Model: Mini Iwahashi
Digital posters (Launch Party and Sponsor)
Digital posters (theme launches) — photography by Lucy R Jones
Leaflet A5 — printed on 300gsm gloss
Film (theme launch 'WAR.') — Directed by Nicholas F Egunjobi; Edited by Bradley Shaw; Styling by Jen S Lea; Models: Lin Takakuwa and Morris Chaiet
Image © Dylan Mentzel
Programme A5 — 20pp, cover printed on 300gsm gloss
Programme A5 — 20pp, inners printed on 115gsm gloss
Lanyard (VIP)
Ticket (VIP and general)
Banner 6 x 2 ft
Poster A3 (TIME·LESS) — printed on 130gsm gloss
