Intelligent architecture expressed through intelligent branding
AI is a Copenhagen-based architecture and engineering consultancy specializing in sustainable solutions.
HEAVY has designed the new visual identity to encapsulated the companys different approach to architecture. The new logo is a modern interpretation of a compass and a pen. HEAVY visually enhanced their intelligent approach to architecture by designing a series of playful illustrations to be used across all media.
While all competitors choose to communicate what they have done, the new visual identity made AI stand out by communication how they think. We think of this as intelligent architecture expressed through intelligent branding.