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Totum

Totum is a new Electronic music Record Label. Visual concepts such as ‘technology’, ‘obscurity’, ‘atmosphere’ and ‘abstract’ dominate the aesthetics of the work designed to portray the label’s image.

A cold, apparently hostile, environment which, at the same time, works as an ‘incubator’ for abstract shapes that mutate and come to life, altering their own structure and transforming the space and visual aspect of the environment. The motif is a ‘journey to the center of the machine’, to show the power and the transformational capacity of music.


‘Totum’ es un nuevo sello de música electrónica. Conceptos visuales como ‘tecnología’, ‘oscuridad’, ‘atmósfera’ y ‘abstracto’ son los que han dominado la estética de la pieza que realizamos para comunicar la imagen del sello.

Un ambiente frío y aparentemente hostil, pero que a la vez sirve de ‘incubadora’ a las formas abstractas que van mutando y cobrando vida, cambiando su estructura, transformando el espacio y el aspecto visual del entorno.  La idea central es ‘un viaje al interior de la máquina’ para mostrar la potencia y capacidad transformadora de la música. 


Roles: Art direction / Motion graphics / Logo design / Poster design



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Still Frames



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Logo design / Poster design

TOTUM
344
3,813
19
Published:

TOTUM

Totum is a new Electronic music Record Label. Visual concepts such as ‘technology’, ‘obscurity’, ‘atmosphere’ and ‘abstract’ dominate the aesthet Read More
344
3,813
19
Published: