The e-Tron Scape Room

Project for Alca Films, in collaboration with Antiloop Studio.

CASE STUDY

From Antiloop Studio came the proposal to collaborate on a very interesting project consisting of recreating a scape room with the intention of presenting the new electric car model Audi Q7 e-tron.

The project consisted in the creation of the laboratory where the e-tron technology had supposedly been developed. The visitor had to go through several rooms passing different types of tests until the game was completed.

The interesting thing about the project and what made it different from the traditional scape rooms is that all the tests had to do with interactive technological elements, which according to the resolution of the problem caused different types of responses both in the lighting of the room and in the audiovisual material that would surround the room.

The work corresponding to interactivity was handled by Antiloop Studio, while Alca Films would be in charge of the entire audio-visual part, consisting of all kinds of interactive Huds for the technological elements that were in the rooms, and the development of a large mapping Interactive that would be projected in the final room.

A room composed of 8 walls, each one of 2.25 meter wide by 2 meter high. Each wall has a projection of 1920 by 1080 px, which multiplied by the 8 walls added a mapping of a final projection of 15360 px by 1080 px.

CONCEPT ART

First Concept

First Sketches, room distribution, huds, fornitures, and diferent digital elements

First Distribution Sketch

Detailed Distribution Sketch

Concrete Room Concept

Futuristic Room Development

One of the problems with which we found ourselves was that we could not abuse the perspective of the objects, since the mapping was projected on the flat walls of an octagonal room through which several people wandered a few centimeters from it, being able to "break" the effect of perspective, so we get to do front renders of each wall "forcing" the perspective with different visual games.