The main goal was to create a storyboard and illustrations for animation that presents new visual identity of the brand and changes a way of thinking about BlaBlaCar. While BlaBlaCar is much cheaper than a last-minute train ticket, the company doesn’t want to emphasize this aspect. Instead, you can think about BlaBlaCar as a good way to meet new people and have interesting conversations during long-distance travel. And there are many opportunities for this because BlaBlaCar is available in 22 countries with more than 60 million users.
The storyboard with several dozen illustrations presenting sequence in
which the user or viewer sees the content or information.
Client: BlaBlaCar
Storyboard: Iwona Kazia Kalitan-Mlodkowska
Illustration: Iwona Kazia Kalitan-Mlodkowska
Animation: Fred&Eric
