Domino - Is the first DIY hypermarket in Georgia (approximately 14000 square metres) and is located at the East Point Shopping Centre. We have developed the visual identity as well as key communication messages for the company. “We provide - you create” is the core message expressed as in visual identity, so in brand positioning. Colourful and diverse variety of goods offered by Domino, is the reason for all the colours in the logotype... the form resembles the union of simple shapes, forming letters after putting together in a right order. The design scheme, guiding principles and distinctive look and feel was the major asset for Domino’s aim to stand out. After the launch, brand has successfully resolved the awareness issues and at the moment is country’s top brand, for crafting and construction.