While I was working at Monkey Bar Storage, I was challenged with designing a template website for the independent product dealers whose websites we managed. It needed to be flexible enough to work with over 100 locations across the US and Canada, which meant that the content on each of those sites would be different. This posed some unique challenges that kept us from being able to do everything we wanted, but helped us really distill the main purpose of the website down; to guide customers to fill out a form.

Once the website was completed and up and running, lead generation increased by 35%. Customers found it much easier to use, and the fact that it was designed to be very clean and simple was very appealing to the dealers as well.