The MAMOS beer is the first Greek beer, founded in 1876.
It was relaunched in 2017, after 41 years of absence. We undertook the creation of the content
for the Mamos social media channels. The goal was to give a youthful character to the re-launch
of an old brand, while maintaining its historicity.
Our strategy was to delimit and build the MAMOS Universe. A world that brings the old through
the new, keeping it fresh and interesting. The target group is young people, mostly 18 to 35 years old, which are embracing values such as quality, craftsmanship and authenticity. We communicated historical aspects of the brand by using vintage, ownable brand elements with an approach that brings them to nowadays aesthetics.
The old Brewery - Patra, Greece
The Authentic Recipe
The Lighthouse - Patra' s harbor,Greece
The antique Beer Refinery
The Barrels transfer
Petros Mamos
Seafront - Patra, Greece
Patra, Greece
Patra, Greece
Patra, Greece
The old Brewery - Patra, Greece
The old Brewery - Patra, Greece
The old Brewery - Patra, Greece
Patra, Greece
Petros Mamos
Advertising Agency: Soho Square, Athens, Greece
Art Director: Vicky Kalafati
