Heritage and School Tourism Manual
The content was designed and created by a department of the Ministry of Tourism of Argentina as a tool for the study and learning of the world heritage sites of the Argentine Republic and its relationship with tourism.
The intention of the publication is that students, teachers and parents learn more about the natural and cultural wealth of Argentina and about the possibilities offered by tourism both to appreciate and enjoy them and for the economic and social development of the communities in which they are framed.
The book was launched at an event with students, teachers and government authorities where they were given a merchandising kit. Following the scrapbook idea of the book, I illustrated patches that showed the different national parks and attractions of the country to be placed on t-shirts and backpacks. Also a vertical roll-up banner for the entrance, Word and PowerPoint templates were designed.
