Spaced Logo Challenge
This is my entry for the SPACED logo challenge that was initiated by Dann Petty who did a video brief about the project here. In short, SPACED is a fictional company offering public space travel.
Since the company was described as being a space pendant of Audi or Tesla, I tried to keep the logo simple so it could be applied to a range of digital and analog products while also being neutral enough for a big company like SPACED.
Besides that, I incorporated three aspects of the brief:
To support the resulting mark, Dann offered loosely phrased claims, which I altered and I also created a simple wordmark, using the typeface Helvetica Neue.
