Our team was working on some bold ideas when suddenly the SWAD phone rang.

ALUMWARE 
We need a new website! 

SWAD 
Great! And we think we can do so much more for you. Let's talk!   

ALUMWARE leads the aluminium manufacturer industry in Venezuela, they have been on the market since 1989 and they sell their products to thousands of bakeries and restaurants nationwide. 

PROBLEM 
They lead in sales, but not in brand awareness. 
Where others see problems, we see opportunities. 
So we decided to relaunch Alumware as a brand. 
We worked alongside them to organize what they already had, to define a new brand personality and to differentiate the targets they need to reach with their branding efforts. 
We designed a creative content strategy for their different targets: 
Bakers · Chefs · Foodies · Cooking students
We designed their site following the new brand guidelines. 
ALUMWARE
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