Problem 
This project was given a challenge to use typography to overcome the misunderstood Chinese traditional customs. Nowadays, the younger generation had misunderstood the culture of giving and receiving red packet. They may always weight on the amount in the red packet. However, the real meaning of the red packet is to deliver the blessing of the elderly to their children or their next generation, hope they would have a happy and blessed year.

Solution
This red packet are designed to solve the problem of the misunderstood culture. The red packet's structure and design are inspired to help people to overcome the misunderstood customs during Chinese New Year and Chinese Occasion.

The layering Idea behind the red packet was to express the meaning of money is not the important elements in the red packet. so when people tear off the outer layer of the red packet, it review the best wishes from the giver. The money are folded in a smaller size to ensure it spiritually carries the meaning of the money are less important in this red packet. It alerts people always remember that wishes are the major concern.
Typography Design
The concept of Red Foretold is part of a campaign to share the festive happiness. Chinese Oracle bone inscriptions (ancients Chinese Character carved on tortoise shells or animal bones) are originally pictorial records that depict objects. This series of typography re-created a series of ancient Chinese characters to present the meaning of blessing and bring them closer to modern graphic design world.
Red Foretold
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Red Foretold

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Published:

Creative Fields