Longines

As part of a competition Longines questions Publicis on a new site for its products in China.
UI and UX reflexion on the whole site as well as on the primordial purchase process for customer.
A proposal whose goal was to offer an improved customer experience and a site closer to brand identity.
Below are some sample pages and their mobile versions.

Agency : Nurun Paris

Creative Director : Jean-Baptiste Burdin

Art Director : Sophie Bergeot