This project was given a challenge to rebrand a Jewellery company in Malaysia. Wah Chan is a Jewellery company in Malaysia. From simple rings and pendants to extravagant pieces for jewellery connoisseurs, Wah Chan are renowned for their fabulous wide collection of jewellery at competitive prices.
This project is the rebrand corporate identity developed for Wah Chan. To steer away from the heavy bold generic logo, overused devices and design cliches related to the graphic symbol of the diamond. This rebrand logo had created based on the idea of the 8-carat ring which is rarely found from the nature. So it bring the brand values of preciousand mystery to the targeted customer. The visual design is created by a architecture of a diamond. Harmony is convey through the weight of the lines by showcase the diamond’s architecture boundaries.