Oh Coco! is a coconut hair oil brand mainly for 18-28 years of age, who live away from their families.
I did a user research by getting a questionnaire filled by the above age group and these were the conclusions drawn after the research.
About their Oiling Habits –
• Apply oil once or twice a week
• Apply by themselves
• Prefer to buy 250 ml or 100 ml or 500 ml
• Lasts for 1-3 months or sometimes more
• Buy seeing the ingredients of the oil or its functions or the brand name
• Prefer applying by hands
• May or may not carry oil while travelling (majority will not carry it)
• Prefer Flip Top bottles or Easy Jars or Dispensers.
• Apply oil once or twice a week
• Apply by themselves
• Prefer to buy 250 ml or 100 ml or 500 ml
• Lasts for 1-3 months or sometimes more
• Buy seeing the ingredients of the oil or its functions or the brand name
• Prefer applying by hands
• May or may not carry oil while travelling (majority will not carry it)
• Prefer Flip Top bottles or Easy Jars or Dispensers.
Problems Faced by Them –
• What amount of oil should be applied so that it is not too oily (starts dripping) or not too dry
• Doesn’t wash off easily
• Is Sticky
• Causes hairfall
• What amount of oil should be applied so that it is not too oily (starts dripping) or not too dry
• Doesn’t wash off easily
• Is Sticky
• Causes hairfall
So, I came up with this brand Oh Coco! The name itself has a satisfactory feel to it.
Came up with the Logo and the packaging design of the hairoil bottle.
The bottle is in the shape of a coconut with a hair massager inside and to easily hold and massage our head, the bottle’s cap has 3 holes to help you get the grip of the massager. These 3 holes are similar to the holes that you see on a coconut.
