CLUB MAHINDRA- SERVICE BASED CAMPAIGN

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Project preview

For the college assignment task was to design hypothetical mini campaign on any service. Here I took Club Mahindra as a client.

Club Mahindra Holidays is an Indian travel company. It is a part of the Mahindra Group and provides holidays on a timeshare basis.

By using 2 concept I created mini campaign.

2 concepts are following.

Winter Dhamaka - Its name explains a lot about the concept. winter is the month when people must visit many incredible places like dubai shopping festival, Rann utsav and many more.

Experience Breaks - In our day to day life everybody is so much into his or her work. While running behind the career they forget to give time to there family, friends and love ones. while with the help of this concept I am trying to aware people about breaks, quality time for everyone. That can boost there creativity and overall life.

Media - Magazine, newspaper, social media, tags and vouchers, postcards, gif