Branding and Packaging: Brand Development 2016
The aim of this project is to brand the Department of Creative Arts, Media and Music. Initially in a group, you will research and analyse the client, the product, the audience and the target
market. You will produce a report outlining your findings.
Individually you will visually research brands, visual identities, logos, then develop and create a visual identity for the department.
The department has six programs:
BA (Hons) in Communications in Creative Media
BA in Media Arts & Technologies
BA (Hons) in Film & Television Production
BSc (Honours) in Multimedia Web Development
BA in Theatre & Film Practice
BA (Honours) in Applied Music
BA (Hons) Production of Music and Audio
Your design solutions must create a unified design but that can be individualised for each of the department's programmes.
You must have 20 pieces of research and 20 thumbnail drawings in your art pad.
You will work up three concepts in Illustrator. A concept template/example will be supplied.
You will create the packaging and leaflets for three of the programmes: Media Arts and
Technology; Creative Media; and Applied Music. You will have these professionally printed.
