Joakim Olsson's profile

NAVI - Beer brand

I Challenge
 
Create a beer brand that stands out from the competitors. Main target is youth. Keywords, luxury and adventurous.
 
 
I Solution

Hand lettered logotype with strong attitude that the young audience can relate to. Typography with a luxurious tone and clean graphics in gold for good contrast to the hand lettered logotype. Logotype with a cut out mountain landscape from the north to connect to the adventurous brand attribute. Looks good on a shirt and other merchandise and creates good brand exposure.
 
 
Me: CD / AD / Designer   I    Photographs by: Helgi Reynisson
 
NAVI - Beer brand
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