I Challenge
Create a beer brand that stands out from the competitors. Main target is youth. Keywords, luxury and adventurous.
I Solution
Hand lettered logotype with strong attitude that the young audience can relate to. Typography with a luxurious tone and clean graphics in gold for good contrast to the hand lettered logotype. Logotype with a cut out mountain landscape from the north to connect to the adventurous brand attribute. Looks good on a shirt and other merchandise and creates good brand exposure.
Me: CD / AD / Designer I Photographs by: Helgi Reynisson