Brittania treat
Brief.
Treat as relaunching it's biscuits with cream in the middle. We had to come
up with a campaign that is targeted at tweens and their lifestyle.
Creative
We came up with the idea of eat treat repeat. The tweens 15-17 year old are very passionate and excited at whatever they do. Its fun. So treat is is part of the fun. Its what they have while doing what they love to repeat. So eat treat repeat.
