estúdio arco
Do ponto A ao ponto O  [From point A to point O]

Do ponto A ao ponto O [From point A to point O] consists in a branding project for estúdio arco,
a multidisciplinary graphic design studio based in São Paulo, Brazil. After defining a positioning, methodology and manifesto, a visual identity was developed, reflecting the studio's personality.

Working with the simplicity purpose, the whole identity is typographic and black and white, exhibiting a few graphic elements that reinforce the ideia of going from one point to another, adaptability and movement.

The logo reflects the name; is a typographic logo system based on simplicity and flexibility of an arc.
The identity was then spread to stationary, an editorial monograph, a presentation journal, a video, some motion experiments and other objects. 
The materials and finishings were handpicked and thought out, so they could play an important role in the project.


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estúdio arco — Do ponto A ao ponto O
1004
7440
40
Published:

estúdio arco — Do ponto A ao ponto O

Branding project for estúdio arco, a multidisciplinary graphic design studio based in São Paulo, Brazil.
1004
7440
40
Published:

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