Every time we Like something, an x-ray of our personality is taken. 
Without realizing, social media creates a profile of our interests, connections, 
friends, contacts, events, favorite quotes, political views, religious views, spoken languages, work and more; 
Social media goes deeper than what we might think, or be aware of, unconsciously reinforcing specific angles or interests. 
It might seem free, but the currency with which we pay is ourselves. 

Illustration made for the print edition of Corriere Innovazione
Dando y dando...
...pajarito volando
Posters for the Collection "¡A darle que es mole de olla!" from the International Poster Biennale of Mexico. 
A series of posters based in Mexican sayings.