50 Years of Ethnographic Museum of Istria
Exhibition design, visual identity
Exhibition design, visual identity
We were commissioned to design the conceptĀ for MEMOBOX - an exhibition commemorating fifty years of ethnography in Istria. It would take place in a pictoresque museum situated in theĀ castle of a small IstrianĀ town of Pazin.
To get younger generations into museums, the spaces these days have to be visually attractive and conceptual. Gone are the days of plain glass shelves placed in a row. ThisĀ exhibition needed to be fun and interactive.
The idea behind MEMOBOX was to create a space that reminded of a small Istrian white-stone village, where the visitors would have to walk around and discover the exhibits for themselves. They would have to look up, crouch down, look inside the boxes and behind them, as anything could be of importance. Additionally, the exhibits in storage are kept inside boxes so that was a nice connection as well- get them out of boxes, show them to the world.
Green is the brand color of Istria and the bright hue was chosen to liven up the dull interiors and to make exhibits really stand out. Exhibition included a projector, computer screens, backlit photographic boxes and a largeĀ wall chalkboard for visitor messages.
The idea behind MEMOBOX was to create a space that reminded of a small Istrian white-stone village, where the visitors would have to walk around and discover the exhibits for themselves. They would have to look up, crouch down, look inside the boxes and behind them, as anything could be of importance. Additionally, the exhibits in storage are kept inside boxes so that was a nice connection as well- get them out of boxes, show them to the world.
Green is the brand color of Istria and the bright hue was chosen to liven up the dull interiors and to make exhibits really stand out. Exhibition included a projector, computer screens, backlit photographic boxes and a largeĀ wall chalkboard for visitor messages.
After designing the concept of the exhibition space and visual identity, we actually moved our office here for a week before the opening to make sure everything goes as planned.
Art Direction/Design: ManasteriottiāMaric
Art Direction/Design: Igor Manasteriotti, Mia MariÄ
Architectural support:Ā Ivo and Ljiljana Manasteriotti
A few photos of construction process