Ian's building design and architectural approach is built on the dynamic engagement of interior and exterior spaces, created with bold and unapologetic forms. His new identity system reflects his aesthetic, turning a piece of paper into a design object that disrupts the negative space around it. When placed on a ninety-degree angle, the typography engages the negative space within the paper instead.

A customised version of Classic Grotesque brings refinement and intensity together with strong forms and delicate details, like the angle cuts on the Es and Ts.