Goldieblox
A Print Ad Campaign
A Project brief written and executed during CCC27, MICA, 2018
Brief: To make a three advertisements print campaign for a selected brand while crafting your own single-minded proposition for the same.
Objective: To showcase the Indian parents the features of Goldie Blox, reading + building engineering toys especially for girls.
Goldie Blox is an interactive toy company for girls. It integrates the art of storytelling with STEM(Science, Technology, Engineering and Maths) principles, designed to develop an early interest in engineering and confidence in problem-solving.
Idea: With illustrated visuals of a girl playing with 'uncommon' toys, I have focused on the change we can bring just by changing the toys they play with from a young age.
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Illustrations and Copy by Aditi Tiwari
