Background
Four Down Productions is an esports based company. The production is in reference to their cultivation of the best talent in the industry, such as tournaments, broadcasts, live event support, content writing, interviews, and org consultation. Largely working around the popular title Player Unknown's Battlegrounds.
Four Down Productions is an esports based company. The production is in reference to their cultivation of the best talent in the industry, such as tournaments, broadcasts, live event support, content writing, interviews, and org consultation. Largely working around the popular title Player Unknown's Battlegrounds.
The Branding Objectives
I was contacted to create a new brand identity for the company that was modern and represented the area the company works in and what they strive to create. The logo had to have multiple lockups that could easily be applied to various media formats such as stream and video graphics, and print display files.
I was contacted to create a new brand identity for the company that was modern and represented the area the company works in and what they strive to create. The logo had to have multiple lockups that could easily be applied to various media formats such as stream and video graphics, and print display files.
The Logo: Idea
The logo went through many different looks throughout the concepts phase of the project. The concepts involved incorporating circles to represent the force field and play area of the battlegrounds game. In the final logo the outer circle represents the force field while the top part being separate symbolizes a parachute. A parachute is how players enter the arena. The parachute is over a player which is represented by the inner circles. The inner circle in the game is the ideal place for players to be, this combined with the inner circle symbolizing a head displays that players should be in the correct mindset at all times.
