What: "We are almost 25 years old and we feel it's time for our first major redesign. It's most important for the new identity to reflect our brand values."
Well: We ended up using a brand phrase instead of the brand name, making the logo descriptor and the name work on the same team and create a more organic and continuous flow. We accompanied the wordmark with a modern and clean symbol that illustrates perfectly the name it self. A rose and a bird.