Who: The company was founded in Copenhagen, in 1994 under the brand name of Rosebird Clothing. Founder and creative director Runa Hinkel had the plain goal to design and produce female apparel and accessories of the highest quality and aesthetics.

What: "We are almost 25 years old and we feel it's time for our first major redesign. It's most important for the new identity to reflect our brand values."

Well: We ended up using a brand phrase instead of the brand name, making the logo descriptor and the name work on the same team and create a more organic and continuous flow. We accompanied the wordmark with a modern and clean symbol that  illustrates perfectly the name it self. A rose and a bird.