As a designer I tend to start with an idea and create my designs the way a builder builds a wall – brick by brick.
As a foreigner I have a name that is unusual and can be hard to remember. I want to show that unusual is also unique, and that being a bit different lets you see things others don’t.
The result is a logotype focusing on my name with an element (the underline) that represents both a brick and a stair.
I chose a “less is more” approach for my identity that conveys style and quality. It is meant to visually complement my portfolio designs instead of visually competing with them. I therefor carefully chose paper stock and used subtle color throughout the design.