Moondah Brook was founded in 1968 and situated in the Swan Valley region of W.A, where ‘girl power’ reigns supreme with winemaker Courtney Treacher at the helm. The fruit is sourced from the large Moondah Brook vineyard located near the one horse town of Gingin, 90km north of Perth.
Rationale: I redesigned the old range of wine labels. From research I established that the brand was more focused on a younger, female range. Using already established graphics that were not really prevalent in the design I brought them to centre stage and added vibrant colours to attract the attention it needed. The white space in contrast with the complex swirls enhances the design and is an easy to recognise symbol.
Special Edition Labels.