«Айдентика» [aidentika] is my imagine of brand agency speciazlizing in smart-creative solutions for bussinesses communications. Range of tasks might include deep research of target customers, decisions that provide right feeling of a visual brand identity, guideline for user-experience design of products and sevices, public relationship direction and etc.
Visual identity of «Айдентика» should reflects its flexible and contemporary ways to reaching goals and strong sense of responsibility. These conditions lead me to put the focus of my design thinking on getting inflexive shape of logotype but with a rigit typographic air.
The font for the logotype was designed all by my self. Its glyphs have simple one-sized line geometry and insquare proportions. The main principle of logotype design develops from monospaced letters that go in any path way, but of course, from top-left to bottom-right.
This solution provides so much flexibility in logo shape changings that flexibity itself becomes the brand differs thing. In addiotion to this i created shapes by combining logo letters. These symbols play important role in brand identity as are most distinctive detail of it.
