3780-logos-project
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    Red Dot Award Winner 2012, category 'corporate design'. Dynamic identity with '3780' various logos. With its versatile logo, the corporate identi… Read More
    Red Dot Award Winner 2012, category 'corporate design'. Dynamic identity with '3780' various logos. With its versatile logo, the corporate identity of choco, a communication agency, opens up a dialogue with clients, partners and employees. The idea for the dynamic logo was inspired by the relation matrix of the agency. Each dot and each letter is located on one of the positions of the matrix, which represents the values of daily life relationships: authenticity, commitment, understanding, trust, transparency, space, responsibility and straightforwardness. These values are not fixed, but they are – as life is – always moving. And accordingly, the logo is evolving in a unique and creative way. The aesthetic of the rounded sans-serif typeface softens the impact of the rigid grid structure and engages the reader in conversation with the brand. Together with David Boon. Creative programming and logoset generation by Nuno Diniz. Read Less
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