According to the map, it draws the extended graphics in all directions, and with the combination of visual elements, the two core elements of this program are selected:
Gene and inheritance.
"Gene": Intuitively expresses the literally Threegene, which is also in line with the technology core of three generations of companies: Vaccine & Development, Contains sense of technology;
"Inheritance": The general outline of the target of three generations of company's products, nurturing, caring, the next generation for the purpose of service concept.
根据导图描绘出各个方向的扩展图形,结合视觉元素的搭配,筛选出本次方案的两个核心要素:
Gene(基因)和传承。
“Gene”:直观地表达了字面上的Threegene,同时符合三代人公司的技术核心:疫苗&研发,蕴含科技感;
“传承”:对三代人公司产品的目标提炼概况,以哺育、关怀、传承下一代为宗旨的服务理念。