Utrecht Popprijs (Utrecht Pop Award)
The Utrecht Pop Award (Utrecht Popprijs – UPP) is the most important band competition for musicians in the Utrecht region and contributes to the education and professionalisation for young people with an interest in the music industry.
The Utrecht Pop Award is more than a band competition - it's a platform that helps local starting musicians to elevate their career. Therefore, the abbreviation UPP was chosen as the basis of the new visual identity. In the logo the line under the U serves as a metaphor for the stage that UPP offers to their musicians.
The concept was further implemented in the campaign for the semi-finals and the final, with a prominent role for the UPP participants. The finalists were literally placed on the UPP stage, making them a part of the UPP identity.
The website gives all participants the opportunity to present themselves and all the winners are included in the Page of Fame. Together, participants and (former) winners are the face and success of UPP.
Thanks for watching! You can find more projects at studiomoan.nl
