My Place Brand Development
MY PLACE is a café serving breakfast and lunch. The overall theme of the food and interior is raw, organic and simplistic. The vibe they aimed for is a relaxed atmosphere where people can meet, eat and enjoy their surroundings in an open, welcoming space.
With this project I worked hand in hand with the interior designer so that the brand and interior flow together to create an overall brand identity. The corporate brand is fun, simplistic and playful portraying a relaxed, fun and comfortable space. The name is carried through into the concept and visuals to give the café a personal feel, not just belonging to the owner and management but to each person using the space. Whatever your reasons for visiting the café, this is your place and your space.