Montserrat
Typeface Exploration
Montserrat is a new libre sans text typeface for the web, designed by Julieta Ulanovsky and inspired by the signage found in a historical neighborhood of Montserrat in Buenos Aires, Argentina, where she lives.
The brief was to design a printed piece to showcase a typeface display as if it was for promotion or simply a book of modern typography.
First sketches for the spreads design and Initial ideas for a customized brochure were explored but, due to the time constraints a simpler double page spread was the outcome.
Screenshots of work in progress, defining the layout, color palette and initial layout.
The print ready flats of both sides.
Thank you very much for watching. Any feedback will be highly appreciated.
2015