Suphan times anthocyanin brand design
Natural plant nutrients!
Natural plant nutrients!
Chih-yen think that anthocyanins in the packaging design process to consider the characteristics of the product itself, the visual sense of the screen and the positioning of the market combined. Health products packaging design in line with the health food management laws and regulations and related policies and regulations at the same time, how to reflect the corporate image, improve the appearance of design grade, giving them the ability to obtain consumer psychology, so that health products with health food products and dual attributes should be Take into account the problem.
"Sup times Kin" anthocyanin products, Zhiyuanxing team took over after the first homework.
There are two phenomena of these products:
First, on the market conventional anthocyanin packaging and more to "drug form" presented to consumers, purely physical properties, no feelings.
Second, the domestic product looks like native products, foreign products are stacked in English. And a contagious product, is its own unique temperament, endowed with feelings, showing a state, occupy a certain position in the industry, our job is to find out this temperament.
Question point: After consumers get anthocyanins, the packaging should be conveyed to what kind of information?
What does he want to see? What can he feel from the middle ...
We follow the consumer's point of view, from the target population starting on the imagination of excellent products:
Modern ... brand new ... technology ... trustworthy ... safe ... formal ... smooth and sleek ... sophisticated ...
First, on the market conventional anthocyanin packaging and more to "drug form" presented to consumers, purely physical properties, no feelings.
Second, the domestic product looks like native products, foreign products are stacked in English. And a contagious product, is its own unique temperament, endowed with feelings, showing a state, occupy a certain position in the industry, our job is to find out this temperament.
Question point: After consumers get anthocyanins, the packaging should be conveyed to what kind of information?
What does he want to see? What can he feel from the middle ...
We follow the consumer's point of view, from the target population starting on the imagination of excellent products:
Modern ... brand new ... technology ... trustworthy ... safe ... formal ... smooth and sleek ... sophisticated ...
Anthocyanin itself is a plant extract, science and technology content, therefore, we fully understand the product based on the product set for the "light luxury, refined, smooth, sense of science and technology," the brand tone.
LOGO design is simple, there is no excessive moral meaning, there is no designer's personal ideals cutting-edge, pioneer, but just mellow, sense of order.
Product packaging products derived from the LOGO, the appearance of mellow, with the rounded corners echo LOGO, product attributes and integration.
Above, the designer may have done a anthocyanidin-less anthocyanin products, but also for customers find the product in the market tonality, with a distinctive product image, convey the product exquisite, pay attention to the quality sense.
