Vital Air Snowboards Brand Identity Project
WE STARTED AS A GROUP OF FRIENDS WHO WENT TO THE MOUNTAINS TO CONDUCT AN EXPERIMENT:
WOULD DAILY MEDIATION IMPROVE OUR RIDES?
We were amazed at the results and decided to share our findings and our boarding philosophy with the world. VITAL AIR is a Colorado-based snowboard shop that is dedicated to the idea that snowboarding is not only a sport, but also a form of meditation. We are passionate about creating handcrafted gear that reflects this zen philosophy and embodies the kind of calm focus that we think is essential to our sport and our craftsmanship. Everything we do started in the mountains. From getting the most out of every journey to chasing snow around the globe, we are charging ahead to innovate and change the way people approach the mountains and the way they approach life.