SJB Photography Identity
This project includes the creation and design of the bespoke logo for ‘SJB Photography’. The client needed a professional image suited to the photographic industry whilst giving the company a unique identity. The main purpose of the logo is to be used as a watermark. The client wanted the letter ‘A’ in the word ‘Photography’ to stand out and we also wanted to focus our attention on the acronym ‘SJB’ creating the fonts from scratch using a geometric structure. The perception of the letter ‘J’ is given by the illusion of negative spaces of the other two letters.
Photo credit: SJB Photography (www.facebook.com/gingerninja242)