SiGMA is the largest iGaming Summit in Malta, bringing together more than 200 gaming exhibitors from all over the world.
For the 2017 event, I have created a new and versatile look for the logo, several social media assets, web banners and campaign concepts.
The main challenge was to keep some of the existing branding elements, especially because the event is well known in the Gaming Industry but add a fresh vibe to it.
After exploring multiple options, the client decided to go for an asymmetric look which conveys energy, edge, and masculinity.
