How to turn middle level Ukrainian Premier League football club ‘Mariupol’ into a leading European side using design. Developing traditional symbols, creating stylish kits and taking a holistic approach to brand communication.
Project was featured in Sandu Publishing book about design in sports — "Win out: the best of sports graphic design and branding". Purchase it on Amazon.
Sunrise at the port of Mariupol
Watch more on mariupol.team
Idea & art direction: Sergii Rodionov
Design: Dmitriy Silchenko
Motion design: Anastasiia Maiboroda
Photography: Ivan Guschin
Photoretouching: Anna Ponomareva
Fonts: 'Mariupol' by Andriy Shevchenko and 'Druk Wide' by Commercial Type
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