Microsoft Dublin are moving to a new office with a new work culture. They needed a mascot who would communicate the change to their staff in an approachable and honest manner, and would align to the interiors concept of ‘Microsoft Island’ also designed by Gensler London.
Our solution was Scout. An inquisitive, curious and energetic male and female pair. The Scouts are more than a character, they are a brand with a colourful palette, friendly tone of voice, a variety of expressions, and fun accessories. They are approachable in all communications ranging from posters, to guides, to giveaways.
Their positive attitude ensures employees are fully engaged and excited throughout the move and settling in process.