Pharrell Williams for Woolworths
My client, a luxury food and fashion retailer, wanted to change its perception amongst the changing population of South Africa. It signed up global superstar Pharrell Williams to be its spokesman. I was tasked with conceptualising a creative platform that could connect Pharrell to all the different parts of its business and to create engagement across a broad audience.
Pharrell Williams for Woolworths
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Pharrell Williams for Woolworths

The Challenge: Create a multi-channel campaign platform to build on a collaboration between global super star Pharrell Williams and South African Read More
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