Logo Design for 'Star Sports 4K' Channel
Role: Art Direction + Design | Channel: Star Sports
Brief was given to create a logo unit for Star Sports for its 4K Channel. It had to be simple, clean with no fuss, still it need to have its own identity.
Tata Sky and Star Sports brought together the world’s first broadcast of cricket in cutting edge 4K technology.
A special screening of the India – South Africa match was held in the city on Sunday, where Star Sports, the official broadcasters of the ICC Cricket World Cup 2015 broadcasted the match in 4k feed, transmitted through Tata Sky’s 4K set top box.
The picture clarity in 4K enabled one to see the finest detail on screen. Right from the grass blade, to print on the T-Shirt of people sitting in the crowd, to hair line details of cricketers on the field. In short it was a visual extravaganza that made the experience of matching the sport as real as you can imagine.
Ultra High Definition or 4K beams content at a resolution of 3840 x 2160, which is 4 times the pixel of full HD. With the smallest details standing out in crystal clarity, even colors take on a whole new life with the 10 bit true color.
Rough sketch & Initial options
