As a part of a national group of corporations as large as Sinar Mas Group, Sinar Mas Digital Ventures (SMDV) needs to present themselves as credible and reliable in providing venture investments, strategic network and mentorship to digital start ups while relating to young professionals in the digital industry as their audience.

The branding process included extensive visualization and refinement phases that resulted in a modern, versatile brand identity that is capable and courageous in its tone and manner.